Professional Search Engine Optimization (SEO) is one of the most important strategies to focus on when it comes to Internet marketing. This is true ever for the big websites and brands just like STFUandPlay. Square Enix is doing a much better job with their SEO efforts on their Final Fantasy website than their Kingdom Hearts website. Below, we will be going over some of the main reasons this is the case.
Final Fantasy Versus Kingdom Hearts – SEO
1. More Links.
When it comes to SEO, the number of links that you have going to and from the website in question is paramount. Link quality is another thing that is important because the search engines crawl each site to see how many links it has gone to and from to determine how well it should rank. These links primarily act as ‘social proof’ that people are actively looking at, linking to, and linking from the website. As a result, you want to have as many links as possible from reputable sources. Because Final Fantasy’s website has many more links, it is much more optimized to achieve better results within the search engine rankings than Kingdom Hearts.
2. Unique Content.
Another good thing about the Final Fantasy website is that it has a lot more unique content on it than it’s Kingdom Hearts counterpart. Because of this, it is a much better website to achieve better SEO results. Because of this added unique content, Final Fantasy has a much higher optimized website that is bound to get better overall rankings when it comes to organic rankings within the search engines. The more and better the unique content, the better the overall rankings will end up being. For instance, this article on STFU and Play is unique.
3. Better Website.
Another reason why it is such a better and more optimized website is that the website is much better in general. Not only is it designed a lot better, but it features much better mobile optimization which matters nowadays. Also, the website has a much better navigational layout making it easier for people to navigate the internet site in general. Because of all of this, it is going to achieve greater rankings in the search engines for related search terms to not only the game but also the brand itself.
Another good thing about this website is that it contains a lot of highly optimized images which further plays into its ability to achieve high rankings. Whereas, the Kingdom Hearts website has much less overall.
5. Social Media.
Another good thing about Final Fantasy is the fact that they have tightly integrated all of their social media networks with the website itself. Kingdom Hearts has done the same thing but to a much lesser degree. The better you integrate your social media experience into your site, the stronger your website is going to do on the search engines. Therefore, you want to be sure that you are focusing on social media implementation to achieve high rankings and that is exactly what Final Fantasy is doing with theirs.
In the end, it all comes down to both on-site and off-site optimization strategies. You want to make sure that you are optimizing your website as best possible to achieve the highest possible rankings and in this case, Final Fantasy’s website does a much better job than Kingdom Hearts at that. As a result, the Final Fantasy website is in a much better overall position to achieve the highest possible rankings whereas the Kingdom Hearts website is much less so.